Creating and sharing content

Welcome back to our series on creating a great LinkedIn profile! By now, you’ve set up a strong profile and begun building a network that reflects your professional world. Now it’s time to focus on creating and sharing content. Let’s explore how to create and share content that attracts attention and builds credibility.

Share your projects and achievements

One of the most effective ways to showcase your expertise is by sharing your projects and professional achievements. This demonstrates your skills in action and provides concrete examples of your work.

• Describe interesting projects: Share stories about projects you’ve worked on, including challenges you faced and how you overcame them.
  • Example: “Recently, I built a scalable microservices architecture for a client using Kubernetes and Docker, which improved deployment speed by 40%. Here’s how I tackled the challenge of managing inter-service communication…”
• Celebrate milestones: Share achievements like completing a complex project, hitting a key metric, or receiving a promotion.
  • Example: “Excited to announce that I’ve been promoted to Senior Backend Developer at XYZ Company! Looking forward to continuing my journey and building even better solutions.”
• Include visuals: Use screenshots, code snippets, or diagrams to make your posts more engaging.
  • Example: “Attached is a screenshot of the dashboard I created for a new AI-based analytics tool—built using Python and TensorFlow!”

Write articles or blog posts

Writing longer-form content is a great way to delve deeper into topics you’re passionate about and showcase your knowledge. LinkedIn’s publishing platform allows you to share articles directly with your network.

• Pick topics relevant to your audience: Choose subjects that align with your expertise and the interests of your network.
  • Example: “Write about ‘5 Tips for Optimizing React Performance’ or ‘An Introduction to Serverless Architecture with AWS Lambda.’”
• Share insights and opinions: Don’t just rehash common knowledge—offer your unique perspective or analysis.
  • Example: “I’ve noticed a growing trend toward micro frontends in enterprise applications. Here’s my take on when and how to use them effectively.”
• Include practical examples and code snippets: Make your articles actionable by including examples or code that others can learn from.
  • Example: “Here’s a step-by-step guide to setting up a CI/CD pipeline using Jenkins, complete with sample code snippets.”

Post regular updates and insights

Keeping your LinkedIn feed active with regular posts helps you stay top-of-mind with your network and showcases your ongoing engagement with the industry.

• Share daily or weekly updates: Post regularly about what you’re working on, learning, or curious about.
  • Example: “Currently exploring GraphQL for an upcoming project. Excited about the potential for more efficient data fetching and reduced over-fetching!”
• Share useful resources: Link to articles, podcasts, or tools that have helped you in your development journey.
  • Example: “Just read this great article on building accessible web applications. Highly recommend checking it out! [link]”
• Reflect on industry trends: Share your thoughts on the latest trends or news in software development.
  • Example: “With the recent updates in JavaScript ES2024, here are a few features I’m excited about and why…”

Engage with other people’s content

Engaging with others’ content not only builds your visibility but also helps you establish connections and foster discussions in your area of expertise.

• Comment thoughtfully: Add value to conversations by providing insights or additional information.
  • Example: “Great post, [Name]! I’ve also found that using TypeScript with React has significantly reduced bugs in our project. Would love to hear your take on managing complex state in large applications.”
• Ask questions: Encourage deeper engagement by asking thoughtful questions.
  • Example: “Interesting insights on microservices. How do you handle cross-service communication effectively in your setup?”
• Share and tag: Share relevant posts and tag others who might find the content valuable.
  • Example: “Sharing this excellent article on optimizing Docker containers! @JaneDoe, I think you’d find this particularly useful given your recent project.”

Use multimedia to boost engagement

Multimedia content, such as videos, infographics, or presentations, can be highly engaging and is more likely to be shared and commented on.

• Create short tutorial videos: Share quick, informative videos on tech topics or coding challenges.
  • Example: “Here’s a 2-minute tutorial on setting up Webpack for a React project. Check it out below!”
• Post infographics or diagrams: Visual aids can simplify complex concepts and make your posts more engaging.
  • Example: “Attached is an infographic summarizing the benefits and drawbacks of various data storage solutions—SQL vs. NoSQL.”
• Host a live session or webinar: Consider hosting a live coding session or a webinar to share your knowledge and interact with your audience in real time.
  • Example: “Join me live next Friday as I walk through building a RESTful API with Node.js and Express!”

Creating and sharing engaging content on LinkedIn is a powerful way to showcase your expertise, build your personal brand, and connect with others in the tech community. Remember to keep your content authentic, valuable, and aligned with your professional goals. Consistent, thoughtful contributions will help you build a strong presence and attract the right opportunities.

Stay tuned for our next post in this series, where we’ll discuss how to leverage LinkedIn features to stand out even more!

Need guidance on content strategy? At Geniuses Recruiting, we’re here to help software developers like you create compelling LinkedIn content. Connect with us!